In 2002, HAY was established as a new kind of design company in Denmark. Motivated by the certainty that good design is everyone’s right, HAY set out to innovate new ways to answer the ever-evolving needs of the modern world – but at a more accessible price point than industry standards.

Co-founders and Creative Directors Mette and Rolf Hay committed to working with their generation’s best designers from all over the world to create high-quality products that would be available to a wide audience. This founding principle has always been HAY’s DNA, and it remains at the core of the company’s culture today.

Every HAY product is developed in close collaboration between HAY’s Creative Directors Mette and Rolf Hay, their in-house designers and product-development teams in the Copenhagen office, and a loyal roster of contemporary designers based all around the world.

In cooperation with the BMW Group management, a wide product portfolio was chosen to be sold via the sales partner BEV.